Wednesday, February 8, 2012

case studies link building

Network Quality (90 Days)
To find out about the actual value of the backlinks provided by each network, let’s get an idea of how many unique sites are in each network, how “indexable” those sites are and how many of the linking sites have some authority of their own. Since most blog networks don’t publish lists of exactly where your articles are posted (to protect the network), we’re left to our own devices.
The following table gives an indication of the amount of links from unique domains created by each network (after 90 days) as well as the “indexability” of those domains:
Name:
Pings:
ahrefs Backlinks:
Majestic Backlinks:
Majestic Domains:
ArticleRanks
242
43
302
94
Authority Link Network
178
32
330
144
DistributeYourArticles
7
9
76
13
My Article Network
222
103
360
113
SEOLinkVine
49
29
98
31
Traffic Kaboom
195
352
1328
265
SpinDistribute
N/A
8
71
27
Unique Article Wizard
147
65
247
79
The second column (Pings) indicates how many pingbacks from unique domains were picked up by WordPress, for each of the test-pages. The “ahrefs Backlinks” column shows how many total links to each of the pages were picked up by ahrefs, a backlink analysis service. The next column shows how many total links to each of the pages were found by Majestic SEO, also a backlink analysis service. And the final column shows how many unique domains Majestic SEO found, linking back to the respective page.
These numbers are somewhat relevant as indicators of the quality of each network, since both ahrefs and Majestic SEO crawl the web in a similar fashion as a Google-bot would. As an example, you can see that Majestic only picked up links from 27 individual sites, out of the thousands of articles published through SpinDistribute, but it found 144 individual linking sites from only 300 articles published through Authority Link Network. This indicates that the websites in the ALN network are far more visible and more “indexable”. Crawler bots find these pages easily, which means that there are probably some higher-value sites involved. On the other hand, it seems that SpinDistribute is sending massive amounts of articles to “junk-yard-websites” that have no visibility on the web.Next, I wanted to check for the quality of the linking sites more directly. I did this by looking at two criteria:
The number of inbound links to each linking domain, according to Majestic SEO.
The homepage PageRank of each of the linking sites.
It will come as no big surprise that these two factors are highly correlated. The more inbound links a site has, the higher it’s PageRank tends to be. Getting backlinks from a website that itself has many backlinks pointing to it is better than getting backlinks from a site with no backlinks of it’s own. That’s the logic behind this analysis.
Results After 30 Days:

Results After 90 Days:
Each bar indicates how many domains with that respective PageRank were found linking to the test pages for each network. Domains with no PageRank are not included in this graph. In this comparison, the clear winners are Traffic Kaboom, with a record number of PR4 and even PR5 domains, Authority Link network with lots of PR sites and ArticleRanks, which also boasts a decent number of PR domains. In the short term (first diagram), Authority Link Network provides the largest number of higher-quality links and in the longer-term (second diagram), Traffic Kaboom completely trounces the competition in terms of network quality.
Note that this test inherently favors those sites that already did well in the previous test, since the analyzed URLs are those picked up by Majestic SEO. So, if a network is not capable of producing links that get noticed by the Majestic SEO crawlers, it’s automatically disadvantaged in this comparison as well.
Conclusions
Here’s my rundown and recommendations for each of the tested networks:
ArticleRanks – Recommended!ArticleRanks has a good user interface a very reasonable price and produces a decent number of quality backlinks. They keep a close eye on the quality of their network, make sure it’s not over-burdened with spam content and have a credit-system that incentivises users to add sites with PageRank to the network. Overall, a good system that delivers good results.
Authority Link Network – Recommended!Authority Link Network is free to use (although subsciption plan are also available). By adding domains with PageRank to the network, you earn the right to submit articles of your own. There’s a strict limit to how many articles can be submitted and how often they are published and this is a very good thing, because it keeps the network’s quality in check. ALN rocks and you should use it.
DistributeYourArticles – Not Recommended!DistributeYourArticles makes it unnecessarily difficult to submit articles. The interface is not great and they reject articles with long paragraphs as well as articles with a double line-space. The problem is that while they seem to care about these irrelevant details, they don’t care about the quality of their network, as indicated by the fact that almost none of the links are to be found.
My Article Network – Not Recommended!My Article Network is lukewarm in every regard. The user interface is okay but not great, the distribution rate is okay but not great and the quality of the backlinks is below average. It’s not downright bad, but there are better systems to invest in.
SEOLinkVine – Not Recommended!SEOLinkVine has an extremely slow distribution rate. On average, each article was published only nine times over the course of 30 days. However, they claim that the distributions keep going indefinitely, so we’ll have to see if this network manages to catch up with the others, over time. My worry is that indefinite distribution will deteriorate the quality of the network, as there will be an ever growing number of articles flooding a network that probably isn’t growing that quickly…
Traffic Kaboom – Recommended!Traffic Kaboom is the clear winner, since it delivers a quality level comparable to Authority Link Network, but has fewer limitation attached (e.g. you can submit up to 10 articles per day without having to add any sites of your own) and it delivers more links in the long-run. It’s user interface is not brilliant, but gets the job done. As an added bonus, Traffic Kaboom also serves as a video distribution platform.
SpinDistribute – Not Recommended!SpinDistribute allegedly creates massive amounts of backlinks. Unfortunately, it seems that they have pretty much “killed” their network by flooding it with too much content. Neither Majestic SEO nor ahrefs managed to find even one percent of all the links SpinDistribute is supposed to build. The big upside to this network is the “pay as you go” model and since it still managed to increase the rankings of it’s test page, maybe it’s worth using once for each website.
Unique Article Wizard – Not Recommended!UAW has a terrible user interface. Just wanted to get that out there. Apart from that, I think it has a similar issue as SpinDistribute and DYA: the network consists of too many article directories (a.k.a. content farms) that get flooded with too much content and basically have no visibility on the web. Having said that, it definitely has more punch than either SD or DYA, but it still can’t keep up with the better contestants in this roundup.

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